Search engine behemoth Google has publicly stated its intent to make mobile-friendly websites standout in its search results, which may lead to a new ranking factor. As it says, “Not having a mobile optimized website is like closing your store for one day each week.”
That number is growing with nearly 60% of all US consumers currently in possession of a smartphone. Globally, there are over 1.2 billion people accessing the web from mobile devices. Consumers want to find your brand online and if you fail to optimize this exposure, your competitors will be the ones who will profit.
The number of people that would recommend your brand after a good mobile experience
The number of people that who turned to a competitors site after a bad mobile experience
Brand trust can be augmented by a functional and consistent mobile experience. More often consumers are incorporating mobile searches into their daily routines when they are interfacing with brands. Having a consistent experience across various screen sizes lends credibility to your brand or organization.
The number of people who say they start their search on a mobile device, according to Google
The number of people who report moving between devices, or “multi-screening”, to accomplish a task
As mobile becomes increasingly pervasive, the amount of time we spend on our devices will grow at a rapid pace. To keep up with this pace your organization needs to be sure that when a customer looks at your brand on a mobile device you have your best foot forward.