Why is it important?
Many times people may be satisfied with one aspect of your organization but dissatisfied with another. These problems are often missed because we aren’t looking at the experience as a whole. Mapping the journey will start to highlight where this dissatisfaction may occur, allowing you to address the issue. It will also point out areas that will be more effective in marketing, allowing you to better connect, in turn, creating a stronger relationship. If used properly, you will also quickly discover how this process will create a fundamental shift in all aspects of your organization. You will start to utilize it in many different areas, from the actual design of your marketing materials to how you arrange the seating in your lobby.