The Vendor Problem
For the last 20 years many organizations have depended on outside vendors to guide them through the web-design process. The problem with this approach is that many vendors have not had the appropriate skill set, vantage point, or experience to build a tool that would get the right kind of results – whether that be some type of measurement or integration with other tools. We believe the best solution for building effective web properties is to focus your design on the visitors that will be using it, what they’ll use it for, and what you want them to use it for. The online experience for your customers is an ever-growing key to success. This should be studied and revisited annually.
Getting Started with Constituent-Based Design
There are really only a few actions people will want to perform when visiting you. You will first want to identify the three main reasons that people will come to your website. Visitors want to know what you will provide them, without hassle. Make sure you don’t hide your value behind a veil or curtain. One of the main complaints people have about websites is that contact information isn’t easily accessible. Ensure that your contact information is easy to find. People love to share their opinions online consider adding ratings, this can be scary. Yet, they can also be rewarding. Visitors want to know what others think about you, your organization, or the products/services/information you provide. Don’t be afraid to let them share their thoughts with the community. These reviews might even make you a better organization.
The design is the first thing people will notice about a website. This is your first impression; you don’t get a second one. Make sure you have a simple layout that is not too cluttered, is easy to navigate, and one where the content is arranged well. The design must be visually stimulating with pictures, videos, text, and color schemes that are appealing to visitors. Search, may very well be the first step in a visitor’s journey on your site. If this applies to your organization make sure the search menu is easy to find. The menuing is the foundation of any website, focus on the clarity of terms you use, and stay away from industry specific jargon. This is a visitor’s compass. Ensure that they can, as effortlessly as possible, locate the information that they came to your website to find.
Be sure that the content that you provide is engaging, informative, and tailored to your target user. Accuracy is critical. If you give visitors bad information forget about a conversion or even a second visit. When crafting content make sure you use words that your visitors will respond to positively. You have an opportunity to walk visitors through a journey. Make sure it is a satisfying and complete journey. Don’t miss a step in the process.